We are modern-day evangelists and storytellers who use print, digital, and media channels to connect people to the mission of the ministries we serve. We capture and share stories and images of lives changed through Catholic vocations, education, charitable work, and Hispanic ministry.
We develop innovative fundraising strategies and optimize all marketing and communication channels, gathering program intelligence and insights for improved decision making. We create powerful and uplifting content that our audiences have time for, don't forget, and share with others.
Our work invites all to encounter Jesus Christ by experiencing the joy, power, and grace of giving.
We communicate fundraising goals with urgency, motivating people to take action based upon the needs in our community. We manage campaigns in a way that keeps givers updated. At times, we advertise to generate awareness in a specific market.
Meaningful content offers a concrete way to communicate the impact and value of the work of our ministries. We share stories, news and information in an integrated and measurable way, using research and best practices.
We promote brands and services using channels and methods that allow us to analyze campaigns and understand what is and isn't working in real-time. We stay on top of digital trends and technology to create a positive UX -- ensuring easy access to information anytime and anywhere.
Our media relations team connects media to the people and info needed to help tell the stories of ministries served by The Catholic Alliance.
Photography and Video
Our photographic and video imagery captures the imagination and becomes a highly effective path for communicating for our ministries. We engage the head and the heart and offer the opportunity of deeper understanding.
Rebecca Kessler has enjoyed an extensive public relations and marketing career working mostly with Fortune 300 companies, to include her previous position with Xcel Energy.
She began as Public Relations Director for the American Red Cross in Chattanooga, TN, where she oversaw campaigns, events and financial development. She was later named Copy Chief for ARS Advertising, responsible for in-store marketing of America's favorite household appliance brands, including sales training for big box retailers.
Rebecca holds a BA in Communications and a minor in Consumer Science, University of Alabama. She serves on the stewardship council of her parish, Immaculate Heart of Mary. She and her husband, Marty, are parents to three sons and one daughter.